Artificial Intelligence in Payments Processing

Advanced Fraud Detection Model

One of the most haunting experiences that affects both customers and merchants is increasing fraud rates. Our AI-powered Fraud Identification System assesses the authentication of every piece of information that goes through our payments gateway platform. 

Millions of transactions are studied to help identify fraud even before it happens.

The AI framework uses real-time data from the user’s network, past behaviors, and transactional history to establish a secure pattern.

When any unusual activity happens outside of that secure pattern, fraudulent transactions can be identified before they enter the system. 

By ensuring that individual transactions are legitimate and verifiable, merchants can avoid fines from credit card companies such as Visa and MasterCard. This is a significant development in the checkout process. In the past, risk filters typically blocked entire segments, such as high-risk countries and insecure networks.

Now, we can be more selective, accepting only those transactions that are not suspicious. The powerful AI algorithm instantly studies the data and filters out suspicious transactions quickly. Ultimately, it improves sales turnover and increases overall revenue.

 

Higher Conversion with Price Optimization

AI-driven smart price optimization and assessment helps merchants retain valuable customers. With price analysis, merchants can better understand the prevailing market rates and give the best pricing experience for each unique visitor. 

Vendo’s AI-powered system efficiently stores, processes, and analyzes every data that comes into the radar. Merchants keep competitive prices that will maximize the probability that the consumer will finish the purchase. By aiming for higher conversion, sales and revenue are maximized.

 

Better Forecasting with AI-powered Data Tools 

Making strategic business decisions becomes easier when merchants can forecast the future. Vendo Data Tools help to forecast potential future sales and traffic. They spread light on the current market dynamics and allow us to better adapt a plan of action for the future.

For example, AI-powered data tools help to: 

• Scale our gateway to handle more traffic/sales.
• Provide a customized or specific set of offers to improve conversion.
• Adjust to the buyer’s needs and respond better with an effective plan.
• Analyze brand attitude to get valuable insights.

These innovative tools help merchants to optimize revenue and move their business forward.

 

Identifying KPI with Data Monitoring & Reporting 

Past performance provides motivation and direction. Monitoring & reporting helps increase revenue, as it is a vital part of the data-driven culture. It provides a complete framework to assess KPIs (Key Performance Indicators) that quantify performance. Here is how data monitoring and reporting can help.

• Use comprehensive data to identify the gaps in business performance and make necessary changes for future developments.
• Take lessons from the past such as, which discounts performed better, which countries are at risk, and plan future actions accordingly. The data will also help to evaluate discount strategies, perform A/B testing for better conversion, and use diverse and potential risk strategies for different countries. 
• Narrow your focus and perform more efficiently. KPIs can help merchants concentrate decisionmaking and respond faster with better tactics.