(This is a business case study. It will be used to guide discussions during the session: “Money, Money, Money: How the Paysite Pros do Billing – Product/ Prejoin Page” with co-hosts Mitch and Thierry of Vendo at the Paysite Meetup.)
“This is one hard working page,” Luke thought as he looked at a new version of his pre-join page his designer, Jim, had just sent him.
Luke liked the overall design. It was fresher than the page he had always shown visitors. In fact, this was the first change to his pre-join page in years. But he had questions. “What does this page need to do?” “What needs to be on this page?” “How can I tailor it for each product and each person?”
He leaned back in his office chair and looked at the page again. Suddenly he caught himself. “No one should lean back when they see this page…they should lean in. This is where I’m actually selling, where I try to get a visitor to stop ‘surfing’ and start ‘buying’ from me.”
How could he engage visitors to buy? What was the best way to sell? There were so many options available. A quick look at his competition showed that just about everyone had a different approach to the pre-join page.
“This page is super important to my business,” thought Luke, “What feedback should I give my designer to get the best converting, highest earning pre-join page?”
- What does this page need to do?
- What needs to be on this page?
- How can I tailor it for each product and each person?