“I’m a million different people from one day to the next…I can change, I can change.”
–Bittersweet Symphony by The Verve
“Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes.”
Shopper, you contain multitudes
Why do you have a 20% higher demand curve when you are on OSX than when you are on PC?
Why are you 50% more likely to buy at two in the morning than at two in the afternoon?
Why, when you return to a site, are you 30% more likely to buy?
Why? Because, shopper, you contain multitudes…you’re a million different people from one day to the next, you can change, you can change.